Given that Tesco were recently given permission to build a giant new store in Seaton, three times the size of their neighbouring Axminster branch, you might’ve thought that commonsense would’ve prevailed, with Tesco quietly abandoning plans to extend their already adequate Axminster outlet.
Sadly, although with depressing inevitability, Tesco have announced that they are to continue with their expansion plans in Axminster and justified their actions by reciting the findings of their own carefully-worded survey that basically asked existing shoppers whether they would like:
a) a better store
b) an increased product range
As if anyone would say no. Note the question ‘Do you think a massive extension is necessary?’ was conveniently omitted. The changes successfully implemented at Morrisons in Bridport over the past year-or-so are proof that you can create a better store and offer an increased product range, without the need for a massive extension - simply by more clever use of existing space. Tesco really should take note.
Hello.
I'm Jane McIntyre, a Sony-winning BBC producer who asked to take the money and run. Now running, daily, and er... spending the money. Also, writing (recently runner-up in LateRooms travel blog competition) and working regularly as an 'extra' in TV, commercials and movies. Hurrah!
About Me
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Stembridge are a graphic design and web design company based in Axminster, a small market town in Devon, famous for its carpet-making and, these days, River Cottage.
We’re small, friendly and unpretentious - a bit like Axminster itself - and specialise in corporate identity and brand development for businesses in East Devon, South Somerset and West Dorset.
That said, we can turn our mind to pretty much anything - apart from (maybe) lion-taming - including business stationery, promotional items, marketing advice, websites and print management. Our design work is all carried out in-house, including any copywriting - ensuring cohesive results that will always sound right, as well as look right.