Surely the most overused (and misused) word of the moment is 'iconic'. Back in my day, it was usually reserved for things like Marilyn Monroe and the Mini (the original, not the bloated German pastiche that we have today).
Recently, I've heard the former Debenhams' building in Exeter, disgraced ex-Sky Sports duo Richard Keys and Andy Gray, and now stricken (and little-known) retailer British Bookshops & Stationers all described using the i-word.
Sadly, those guilty - an Exeter City Councillor, the Boss of talkSPORT and the bookshop chain's Administrator - seem to have little idea as to the true meaning of the word.
Maybe, and somewhat poetically, they're being ironic when using the word iconic? Let's hope so.
Hello.
I'm Jane McIntyre, a Sony-winning BBC producer who asked to take the money and run. Now running, daily, and er... spending the money. Also, writing (recently runner-up in LateRooms travel blog competition) and working regularly as an 'extra' in TV, commercials and movies. Hurrah!
About Me
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Stembridge are a graphic design and web design company based in Axminster, a small market town in Devon, famous for its carpet-making and, these days, River Cottage.
We’re small, friendly and unpretentious - a bit like Axminster itself - and specialise in corporate identity and brand development for businesses in East Devon, South Somerset and West Dorset.
That said, we can turn our mind to pretty much anything - apart from (maybe) lion-taming - including business stationery, promotional items, marketing advice, websites and print management. Our design work is all carried out in-house, including any copywriting - ensuring cohesive results that will always sound right, as well as look right.