I was reading an article today by Audrey Mealia of gift company Paladone Products, explaining how they've cut the carbon footprint on their range of novelty washing-up brushes (yes, apparently there is a market for such things).
With the help of Rob Holdway of low-carbon design consultants Giraffe Innovation, they have managed to reduce packaging costs by 15% and slash the carbon emission by a whopping 85%. Elsewhere, Holdway talks about cutting pack sizes to lower transportation costs (remember that bit for later).
All very worthy.
Trouble is, like virtually everything today, Paladone's brushes are manufactured in good ol' China, so Ms Mealia obviously thinks nothing of shipping them half way around the world on a ginormous container ship.
With a carbon footprint that big, no wonder she enlists the help of Mr Holdway to make the packaging a little more environmentally-friendly.
Hello.
I'm Jane McIntyre, a Sony-winning BBC producer who asked to take the money and run. Now running, daily, and er... spending the money. Also, writing (recently runner-up in LateRooms travel blog competition) and working regularly as an 'extra' in TV, commercials and movies. Hurrah!
About Me
View my complete profile
Stembridge are a graphic design and web design company based in Axminster, a small market town in Devon, famous for its carpet-making and, these days, River Cottage.
We’re small, friendly and unpretentious - a bit like Axminster itself - and specialise in corporate identity and brand development for businesses in East Devon, South Somerset and West Dorset.
That said, we can turn our mind to pretty much anything - apart from (maybe) lion-taming - including business stationery, promotional items, marketing advice, websites and print management. Our design work is all carried out in-house, including any copywriting - ensuring cohesive results that will always sound right, as well as look right.